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Mobile Commerce:
Technology, Theory and Applications
Brian E. Mennecke , Troy J. Strader; Iowa State University, USA and Drake University, USA
| Imprint: |
IGI Publishing |
| Copyright: |
2003 |
| Number of pages: |
364 pages
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Hard Cover
(ISBN: 1-59140-044-9)
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| Our Price: |
US $84.95 |
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Order Now!
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Description
M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.
Additional Information
Table Of Contents | Book Excerpt | Preface | Reviews & Testimonials | Authors'/Editors' Bio
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