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Ensemble PROBIT Models to Predict Cross Selling of Home Loans for Credit Card Customers:
| Our Price: |
$30.00 US |
| Article #: |
ITJ4199 |
| Number of pages: |
15-21 pages |
| Source: |
International Journal of Data Warehousing and Mining, Vol. 4, Issue 2 |
| Author(s): |
Wang, Hualin; Yu,Yan; Zhang, Kaixia |
| Affiliation(s): |
AllianceData, USA; AllianceData, USA; AllianceData, USA |
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Description
Ensemble a set of PROBIT models to predict the likelihood of buying a home loan from the current company which has the credit card base customers. The buying rate is very low and data is very limited. This approach offers a stable and robust way to solve this extremly difficult and yet very common business problem. |
