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On User Experience Measurement Needs: Case Nokia:
Our Price:    $30.00 US
Article #:    ITJ5064
Number of pages:    78-89 pages
Source:    International Journal of Technology and Human Interaction, Vol. 5, Issue 3
Author(s):    Ketola, Pekka; Roto, Virpi
Affiliation(s):    Nokia, Finland; Nokia Research Center, Finland

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Description
Measurements related to user expectations, behaviors and experiences can provide useful data to many roles and teams in a company. Each role provides different views to the question “what should be measured, and why?” We conducted an empirical study on user experience (UX) measurement needs at different units and levels in one corporate (Nokia) and asked which kinds of UX measurements would be useful for different functions. We identified common UX measurement needs on 8 different themes.

 
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